Build Your
Personal
Legal Brand

We help attorneys define their niche, build their authority platform, and become the recognized expert in their market — whether you’re just starting out or ready to own your category.

Choose Your Program Schedule a Strategy Call
Legal Professional
  • Brand Strategy & Positioning
  • LinkedIn & Content Authority
  • Website & Digital Presence
  • Speaking & Conference Positioning

For Lawyers

altBIG helps attorneys become known—not just busy. Through brand strategy, content, and AI-powered execution, we build your reputation so the right clients come to you.

Most Attorneys Are Invisible

No Clear Positioning

Most attorneys sound the same. Without a clear niche or unique value, clients have little reason to choose you over someone else.

Look Identical to Competitors

Similar websites and generic messaging make your firm blend in, leaving clients to choose based on price or convenience.

Rely on Referrals Only

Referrals help, but they're unpredictable. Depending on them alone limits your ability to grow consistently.

Lack Digital Presence

If clients can't find valuable content or proof of expertise online, they're more likely to choose another attorney.

Ready To Stop Being
Invisible? Let's Change That.

Book Your Free Strategy Session

Everything You Need to Build Authority

A full-stack personal brand system for lawyers.

Brand Strategy & Positioning

Define your niche and own your category.

  • Niche identification (AI, IP, Fintech)
  • Authority positioning
  • Personal narrative & brand messaging
  • Professional bio & profiles
1

LinkedIn Authority Management

Turn LinkedIn into your client acquisition channel.

  • Profile optimization
  • Weekly content (posts, carousels, articles)
  • Engagement & network growth
  • Inbound lead positioning
2

Thought Leadership Creation

Turn your expertise into published influence.

  • Ghostwritten articles & opinion pieces
  • Whitepapers & legal insights notes
  • Newsletters
3

Video & Podcast Branding

Create media that amplifies your voice.

  • YouTube channel setup
  • Podcast launch & production
  • Short-form video content
  • Webinar hosting & script writing
4

Speaking & Conference Positioning

Get on stages that matter.

  • Speaker profile creation
  • Conference pitch submissions
  • Presentation creation
  • Keynote narrative development
5

Media & PR for Lawyers

Get quoted, featured, and recognized.

  • Journalist outreach
  • Expert quote placements
  • Awards & rankings submissions
  • Reputation building
6

Personal Website & Digital Presence

Your authority HQ on the web.

  • Personal authority website
  • Knowledge hub & blog
  • SEO optimization for AI
  • AI chatbot integration
7

Authority Asset Creation

Signature works that cement your reputation.

  • Book writing (ghostwritten)
  • Industry reports & playbooks
  • Online courses
  • Signature frameworks
8

AI Tools for Lawyers

Technology that multiplies your output.

  • AI content generator
  • AI newsletter engine
  • AI reputation monitoring
  • AI personal assistant
9

Your Growth Path

Three tiers designed for every stage of your authority journey.

Brand Launch

For attorneys building visibility

$7,500 – $15,000

One-time investment

  • Personal brand positioning
  • LinkedIn profile transformation
  • Starter website / landing page
  • 5–10 thought leadership posts
Start My Brand Launch

Authority Growth

For firms scaling influence

$3,000 – $8,000

Per month · Ongoing

  • 12 LinkedIn posts / month
  • 2 long-form articles
  • 4 short-form videos
  • 1 webinar per month
  • Newsletter + audience growth
Scale My Authority

Category Leader

For market leaders

$50,000 – $100,000+

Custom engagement

  • Ghostwritten book creation
  • Global speaking positioning
  • Media dominance strategy
  • Premium brand identity
Apply for Category Leader

Start Your
Authority Journey

The system is proven. The framework is clear. The only question is when you start.

Schedule a Strategy Call Explore Resources